But LEGO has limitations due to its physical, printed plastic nature. “The thought was, LEGO is one of these few things that kids love, adults love and adults want their kids to play with,” he says. “Basically, I set out for the company to make the digital equivalent of LEGO,” Toff explains. Meanwhile, third co-founder and iOS engineer Nick Kruge hails from Smule (where he was director of Product Design) and Uber, in addition to Google, where he worked on YouTube mobile and YouTube Music. Rooms’ co-founder Bruno Oliveira also worked on these projects at Google, which is how the two met. The project also takes inspiration from other projects Toff worked on at Google’s AR/VR division, like its VR and AR app-building service Poly (which became another Google causality in 2020), and the 3D modeling tool for VR, Blocks. Instead, in Rooms, you can search for, edit and then add a fully formed object to your space - like a door, a sofa, a table, a bed, a car, decor, a pet or anything else you can dream up. This prompted the idea of something of a middle ground for 3D design, where the process would be nearly as straightforward as it was in Minecraft, but the building unit wasn’t a single block. Around the same time, Toff’s six-year-old son had just started playing with Minecraft, where designing with 3D models was easy, but it had to be done one block at a time. As it turned out, however, the process was actually fairly complicated and involved the use of complex software. And most recently, Toff worked at Meta, where he dabbled with new product experiments, like the zine maker E.gg and music-making app Collab, among other things.Īfter leaving his last position, Toff decided to take some time off, which he decided to fill by trying to learn how to make 3D models - something he always thought sounded like fun. Before that, he spent a couple of years at Vine as product manager, including after it was acquired by Twitter. Prior to Rooms, Toff spent 10 years at Google, off and on, in product marketing and product management, including at YouTube, Area 120 and in VR/AR. Somebody needs to start a movement to get Lego to change their minds about this.The idea for Rooms was inspired by a combination of factors, explains co-founder Jason Toff - namely, that 3D model creation today was far too difficult. If it’s a matter of money, I’m willing to put up with buying the program. LDD is even used to create new sets on Lego Ideas! AND YOU WANT TO LIMIT THAT!? Images from LDD are allowed to be posted on in the galleries. LDD was used to construct elements for the Minifigures Online game. LDD was used to create The Lego Movie assets. Lego Worlds came out just last year, and has compatibility with LDD. Why should I have to go install a program that:Ī- has an interface that is (QUITE HONESTLY) unfriendly to newcomers. THIS to me, isn’t just a “Business Decision”, it’s an unfair assault against DISABLED Lego fans. LDD became my go-to method of Lego interaction, so I take this personally. I played the Lego games, I can barely hold a controller let alone use it. I used to build using actual Lego parts, I reached a point where I no longer could physically interact with them. Lego has always had my interest because it was a way to express myself creatively. I’m already confined to a wheelchair and require CONSTANT assistance 24/7. A disease that causes me to gradually lose muscle strength/use over time. Please forgive me for making a fuss, but I need to say this.įor those of you who do not know I am an individual diagnosed with a variation of Muscular Dystrophy.
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